Hello! I’m Rashaad Lambert, a marketing architect, community builder, and perpetual entrepreneur from West Philadelphia. My work lives at the intersection of culture, community, and business outcomes.
I started my first business at 10, providing what I would later recognize as custodial services to churches in my West Philadelphia neighborhood. I was learning how to find clients, deliver a service and build a business before I had the language for it.

After a brief stint in the music and entertainment business during my teenage years, I founded iSpit Marketing in 2005. My experience as both an artist and a marketing director carried into an event planning and marketing business that helped artists and brick-and-mortar businesses establish themselves in an increasingly digital world. Around the same time, I launched IAmNotARapperiSpit.com, creating a platform for independent artists and news that reached readers internationally, including countries where major news sites were blocked.

In 2009, as the recession put smaller firms under pressure, iSpit Marketing absorbed several of them and became Sporty Marketing Group. I built our approach around Lean Six Sigma methodology, applying defect measurement to marketing plans and reducing waste in marketing budgets. That discipline became central to how we planned, evaluated and improved our work. Through Sporty and later CultureMakers, I’ve led work with brands across industries, including Uber, TD Bank, JetSmarter, Merrill Lynch, WNBA, Sony, Apple, Meta, Forbes, Warner Bros, the NBA, and the NFL.

In 2011, I expanded into podcasting with Podcast Wednesdays, a show bringing together music, culture, current events and candid conversation. The audience we had built through IAmNotARapperiSpit.com helped introduce the show to listeners beyond Philadelphia and across borders.

That work grew into iRadio: On Demand in 2013, one of the first Black podcast networks of its kind. I curated and produced a slate of five shows, helping establish a model for independently owned Black programming and distribution that others would follow.
In January 2017, Sporty evolved into CultureMakers, reflecting a broader mission: designing culture-first initiatives for brands, institutions, and communities. Later that year, I founded For(bes) The Culture as an independent community for Black and Brown leaders. In 2018, we partnered with Forbes, and in January 2020 I became Senior Vice President at the company, working across the brand to drive growth and inclusion while scaling that community. I was later promoted to Senior Executive Vice President.
From 2019 to 2022, I also served as Strategic Partner of Social Impact at TD Bank, helping align corporate resources with the real needs of under-served communities.
My philanthropic work runs through Lambert Legacy Charities, founded in 2010, which uses “experiential philanthropy” to support people in deep poverty across Southeastern Pennsylvania, including more than 50,000 people served through initiatives like the Annual Philadelphia Inter-Communal Giveback.
Today, I’m focused on scaling nicethings Beverages, the adult beverage company I co-own, and CultureMakers via the projects that will outlive me — architecting spaces, systems, and opportunities where Black and Brown people can build, own, and thrive.
Alongside that work, I’m building STÜFF, bringing the same problem-solving mindset to everyday household needs.