Rashaad Lambert is an award-winning marketing architect (or marketect ®), philanthropist, and community builder. For more than 15 years, Lambert has aimed to level the playing field for Black professionals and create more equitable pathways via his expertise in marketing, diversity & inclusion, and corporate consulting.
In his role as Director of Culture and Community for Forbes, Lambert is establishing the media brand as the preeminent community for young Black and Brown entrepreneurs. Prior to his appointment, Lambert founded For(bes) The Culture, an organization that helps current and future leaders of color to connect, collaborate and drive change within underrepresented communities. Since its inception in 2017, For(bes) The Culture has grown organically to welcome thousands of members, and expanded its popular in-person #CultureTalks platform to Instagram where high-profile leaders across diverse industries and sectors are featured.
In addition to serving as Strategic Partner of Social Impact at TD Bank, Lambert is founder of Sporty Marketing Group, the world’s only six sigma marketing agency. For over a decade, Lambert has worked with multi-million dollar brands and companies including Villa, Club Corp, and MyPhillyLawyer, as well as multi-billion dollar companies such as Uber, JetSmarter, Adidas, the NBA, and the NFL. A serial entrepreneur, Lambert founded CultureMakers Inc., a global agency executing cultural initiatives for institutions, and co-founded Trifecta MMM which focuses on sports and entertainment media, marketing, and management.
Lambert’s traits as a passionate, fearless, and strategic leader are also reflected in his approach to experiential philanthropy. In 2010 he founded Lambert Legacy Charities, a nonprofit organization created to help alleviate deep poverty in Southeastern Pennsylvania. The nonprofit has served over 50,000 people, providing food and clothing through The Annual Philadelphia Inter-Communal Giveback, a signature event in the city. His nonprofit work led to Lambert receiving the NAACP Image Award (Hometown Champion) in 2016.
Over the years, Lambert has been recognized for his impact in the innovation economy. In addition to being a 2016 Forbes 30 Under 30 nominee, Lambert received a Congressional Proclamation, U.S. Senate Resolution, and the ‘Entrepreneurial Excellence’ award from the Pennsylvania House Of Representatives. He was also selected to serve as a 2016 Democratic National Convention Delegate.
In his beloved hometown of Philadelphia, PA, Lambert has served on several advisory boards for entities such as The Franklin Institute, the Philadelphia Museum of Art, EducationWorks, and the Bethesda Project.
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